Augmented reality offers additional information in a surprising way, via a virtual layer added over reality. This allows consumers to virtually view and ‘try out’ products. Making online purchases becomes significantly less risky as a result. While with augmented reality you can normally look around in reality, virtual reality goes a step further: VR isolates you from reality. It places you in another reality, which you only see through a headset. This difference makes augmented reality more useful for marketers, because products can still be seen in the ‘real’ world.
Positive consumer experiences with AR
Augmented reality offers genuine added value for brands. It enriches the consumer experience because it provides additional and realistic (3D) product information. Through the positive consumer experience, AR enhances brand perception and thereby customer satisfaction and purchase intent. Moreover, it reduces the risk of online mispurchases.
Added value of AR for brands
- Consumers experience the functionality of the product more, making it more appreciated;
- AR enhances the user experience, consumer satisfaction, and purchase intent;
- The risk of bad online purchases is significantly reduced because consumers can ‘try out’ the product;
- Augmented Reality still has a high entertainment value; you can distinguish yourself positively and strikingly in the market with it;
- AR can give a huge boost to brand awareness when consumers are encouraged to share their personal experience with the product in AR via the app on social media.
Using AR for marketing
Are you considering using AR for marketing purposes? We can develop a custom app that fits your campaign, brand and existing systems. This gives you control over which interactive features and content create the best experience for your audience.
The original demonstration video is no longer online. Explore our current custom app development services.