Even now that we are connected online 24/7 via all kinds of digital channels, we continue to hold on to the traditional cardboard business card. A fine tradition, but what happens to the card? How do you increase the chance that the recipient will actually call or email you?
In other words: how can you build just as lasting a relationship with your business card as with a digital connection?
The traditional business card
An important function of a business card is to convey your name and contact details to a potential client or business associate, with the aim of arranging a follow-up in person. Additionally, a business card strengthens the first impression of you and your company. A creative and unique business card can be an effective way to distinguish yourself from the crowd. The physical size of a business card is limited, which also significantly limits the ability to add valuable information to your card.
From business card to ‘smart card’ with AR
With the possibilities offered by Augmented Reality, you can distinguish yourself in a unique and innovative way. The technology still has a high ‘wow factor’ and offers the possibility to provide a lot of extra information. For example, with a (corporate) video, a photo carousel, an audio file, or (3D) images. By adding interactive buttons, you can turn the recipient of your business card into an actual online contact. With the push of a button, they can call you, email you, or visit your website, webshop, or social media pages; from offline to online contact with just one click.
With this, a business card is no longer just a piece of paper, but becomes a pocket-sized source of information and an interactive ‘smart card’.
A custom AR app
With a custom AR app, the recipient can scan the business card and immediately view audio, video, (3D) images or interactive buttons. This lets you explain your product, company or yourself in a more personal way – directly from your business card.
In short
Augmented Reality can make a great deal of additional information available. Its high ‘wow factor’ helps create a unique and distinctive impression. Daanbij allows you to easily connect with your customer online from offline print materials through the many ‘call-to-action’ options for the user. Naturally, the benefits and possibilities of AR are not limited to business cards; you can also enhance your brochures, leaflets, packaging materials, or advertisements with this special effect.