Augmented Reality is a wonderful marketing tool, if only because of the positive customer experience. Another goal of AR can be the conversion from offline to online. With a single click on interactive buttons, your customer lands from your brochure on your website or social media page!
Augmented Reality
Augmented Reality is an innovative technique, perfect for making printed materials interactive, for example. By scanning printed material with an app, a ‘layer’ is placed over the print, which is visible on the screen of a smartphone or tablet. The layer is projected onto the print, as it were, making it seem as if an image comes to life.
AR as a marketing tool
Many companies see opportunities in this innovative technology. If only because of the positive customer experience, AR is a wonderful marketing tool. Another goal of AR can be the conversion from offline to online. In this digital age, social media, among other things, is very important as a marketing tool. However, it remains difficult to entice the customer from the offline environment to go online. Augmented Reality has proven effective in improving this conversion.
Call-to-action
In addition to videos, audio, photos, or 3D images, it is also possible to project interactive buttons ‘onto’ the printed material. When the user presses this interactive button (on the device screen), they are redirected directly to a specific URL (website, webshop). An interactive button makes the ‘call-to-action’ for the user, and thus the conversion to online, easily accessible.
Use of device functions
Because an AR app can utilize the functions of a phone or tablet, it is also possible to have a phone number dialed directly or to open the email program with your company's email address pre-filled.
Examples of interactive buttons
You can create simple buttons with the description of the action on them. Such as ‘BUY NOW’, ‘CALL US’, ‘EMAIL US’, ‘MORE INFORMATION’, ‘VISIT OUR WEBSITE’.
The buttons can be created in the website style; all colors and shapes are possible.
You can also use the standard social media buttons, which the customer recognizes immediately and which take them quickly and easily to your Facebook or LinkedIn page. Or you can incorporate the recognizable social media icons into buttons in accordance with your own branding.
Transparent buttons
Because all images can also be used with transparency, you can let your creativity run wild and create appealing and original buttons.
Think, for example, of an image of the account manager, with or without a speech bubble…
Or the same account manager, but combined with audio; a spoken text such as:
I would be happy to tell you more over a cup of coffee; you can call me directly by clicking on me!
Want to contribute ideas?
The possibilities are endless! We would love to brainstorm with you about creative interactive buttons for your company!!
PS: Do you want to see concrete examples? Then download our demo app and scan the images. Click here for download information!