Tips and ideas for augmented video. Perfect for all types of printed materials, such as business cards, leaflets or brochures, magazines, and annual reports. But also highly applicable to product packaging! It is even possible to recognize objects and display AR elements underneath, on, or next to them!
Tips and ideas
Use the first frame as an image
First film frame as an image
To really bring the print work ‘to life’, it is great fun to use the first frame of a video as an image in your print. When the image is then scanned with an AR app, it actually looks as if the image starts to move. See the example above.
Green-screen
It is great fun to work with a so-called ‘green screen’ on a video. This involves recording someone with a green cloth as a background and on the floor. Subsequently, all the green parts can be edited out of the video, so that only the person themselves remains visible. This is then saved in a specific format and can be used as an AR element in our custom apps.
The effect is that when the user scans an image, a person walks ‘in’, while the image itself remains visible. A really fun effect! Consider, for example, an annual report in which the director explains the figures and future expectations. It is even quite simple to have interactive buttons or fun graphs appear on the speaker's hand, see example.
Naturally, we can arrange a green-screen recording for you. We enjoy working with Blue Media, a full-service cross-media company based in Assen. They deliver quality work, have experience applying augmented reality, and collaborate with the client.
Green screen recording studio
360 degree video
A fantastic effect when showing a 360-degree video. Possible in our custom apps. This allows the user to see a complete view of the surroundings by moving their phone. It is also possible to combine this with Virtual Reality; in this case, the user places their phone in a VR headset and can view the environment by moving their head.
Combine with CTA
You can always combine videos with interactive buttons that appear during or after the video plays. This creates a strong call to action.
Video in a frame
Of course, you can display a video across a page in your print work. However, it is more aesthetically pleasing to ensure that the video plays exactly ‘within’ the image. To achieve this, it is important that the dimensions of the image and the video are identical. Usually, this is an aspect ratio of 16:9.
However, the most beautiful effect is achieved when the video to be played fits exactly into an image with a sort of ‘frame’ in your print work.
Think of a smartphone, TV, or computer screen, for example; see example.
Augmented video played in a frame
Playback options
There are several ways to display a video. Which one is best to use varies from case to case. Naturally, we will advise you on this.
The options are:
- You can play the video once or in a loop (start again when finished)
- You can choose to have the video play in full-screen by default as soon as the image is scanned (so no augmented effect).
- You can choose to have the video play ‘inside’ an image, where the user must keep the camera pointed at the image to watch the video.
- You can also specify that the video should be displayed full-screen as soon as the camera is no longer focused on the image.
- Another option is that the video pauses when the camera moves away from the image; as soon as the camera regains view of the image, the video resumes where it left off.
Countless possibilities
As you can see, the possibilities for playing an augmented video in your printed materials are endless! Naturally, we are happy to advise you if you have any further questions.
P.S. So, if you are still looking for a place to make a (corporate) film or an animation? Or if you want to have an original greenscreen film made, we definitely recommend Blue Media!